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Health and Family Services Cabinet
First Lady unveils new Breast Cancer Awareness License Plate; Tax check-off, trust fund and board also announced

Press Release Date:  Wednesday, November 09, 2005  
Contact Information:  Lisa Wallace - (502) 564-6180, ext. 4013, (502) 229-6530  


     First Lady Glenna Fletcher today unveiled the new Kentucky Breast Cancer Awareness license plate. She said 900 advance orders for the plate are needed before Dec. 31 to put the license plate into production. According to the Kentucky Breast Cancer Alliance, which is heading the effort to produce the license plate, about 350 orders have been received to date.

Breast cancer is the No. 2 cause of cancer deaths among women in Kentucky. In 2002, 3,320 women in Kentucky were diagnosed with breast cancer and 651 women died from breast cancer.  Another 3,300 new cases of breast cancer will be diagnosed in Kentucky this year.

During the ceremony to unveil the license plate at the Governor’s Mansion, Mrs. Fletcher said, “While breast cancer predominantly strikes women, the impact of this disease is also felt and shared by the families, co-workers, neighbors and friends of those diagnosed. It is my sincere hope that everyone will come together to support this cause and raise awareness across this great state.”

Maria Yepes, a 31-year-old artist from Colombia who now lives in Louisville, submitted the winning design which was chosen from 60 other contest entries.

The license plate design features the colors pink and white and the ribbon image that have become universally associated with breast cancer awareness and advocacy. The words “Driving for a Cure” appear in blue below the license plate numerals.

At the same event, James W. Holsinger, M.D., secretary of the Kentucky Cabinet for Health and Family Services, announced the creation of the Breast Cancer Research and Education Trust Fund.

The 2005 General Assembly established the trust fund to support and advance breast cancer research, education, treatment, screening and awareness efforts in the state. The trust fund is managed by a board of directors that will award competitive grants to eligible organizations providing breast cancer programs and services.

Proceeds from a state income tax check-off beginning with the 2005 tax year will help finance the work of the trust fund. 

Members of the Kentucky Breast Cancer Research and Education Trust Fund Board of Directors were also announced at the event. They are:

Director of the University of Louisville Brown Cancer Center, Donald Miller; Director of the University of Kentucky Markey Cancer Center, Alfred Cohen; President of the Kentucky Breast Cancer Alliance, Fran Berg; Directors of the Kentucky Cancer Programs East, Connie Sorrell and West, Debra Armstrong; Holsinger; Commissioner of Public Health, William Hacker, M.D.; and two citizen members, Mary Greene Sharfe of Frankfort and Shirley Sue Bishop of Manchester.  Sharfe and Bishop also are breast cancer survivors.

For more information about the Kentucky Breast Cancer Awareness License Plate call the Kentucky Breast Cancer Alliance at (502) 895-5930.  Order forms are available online at www.kentuckybreastcanceralliance.org or by mail upon request.

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An image file of the Kentucky Breast Cancer Awareness license plate can be obtained at http://chfs.ky.gov/dhss/wpmh/ or by e-mail by sending a request to lisaa.wallace@ky.gov

 

 

SIDEBAR – Creating the Kentucky Breast Cancer License Plate

Legislation adopted by the 2005 General Assembly allows designation of official state license plates by non-profit organizations that can obtain at least 900 advance orders. In one of its most ambitious campaigns to date, the Alliance undertook the task of establishing the Kentucky Breast Cancer Awareness license plate.

The alliance sponsored a contest to select a design for the plate, which was unveiled Nov. 9 by First Lady Glenna Fletcher at a special ceremony at the Governor’s Mansion.

Maria Yepes, 31, is the artist whose design was chosen as the winner out of 60 contest entries.

The Louisville resident and design artist has worked for major corporations and as a freelance artist in her native Colombia. In 2002, she married and moved to Louisville. Her husband is employed by U-P-S.

Yepes’ boss, a breast cancer survivor, encouraged her to enter the contest.

Yepes said she wanted to create a license plate design featuring the colors pink and white and the ribbon image that universally symbolizes breast cancer awareness and advocacy.

The white lines in the design suggest a human silhouette and the color and light value gradients begin on the left side of the silhouette to symbolize the human heart.  The words Driving for a Cure appear in blue below the license numerals.

At the unveiling ceremony, Mrs. Fletcher said about the plate, “While this is a very beautiful design, what is more beautiful is what it represents: Kentuckians joining together to help support breast cancer awareness and advance research and treatment efforts.”

To date, about 350 people have placed advance orders for the Kentucky Breast Cancer Awareness license plate.  At least 900 advance orders must be received by Dec. 31 to produce the plate.

To place license plate orders or for more information, go online to the KBCA Web site at www.kentuckybreastcanceralliance.org.

 

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Last Updated 11/9/2005