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Health and Family Services Cabinet
Kentucky Suicide Prevention Group to Honor Country Music Band

Press Release Date:  Wednesday, July 11, 2007  
Contact Information:  Jan Ulrich or Victor Eleazer, (502) 564-4456
Gwenda Bond or Beth Crace, (502) 564-6786

The Kentucky Suicide Prevention Group (KSPG) is honoring country music band Emerson Drive today in Louisville for its recent number one hit “Moments,” a song lauded by mental health professionals for bringing awareness to suicide prevention.

Thanks to the efforts of KSPG member Stephen Ulrich, who lost his 20-year-old son Nathan Eisert to suicide in 2002, Emerson Drive and its record label Midas Records have given permission to suicide prevention trainers across the United States to use the “Moments” music video to bring awareness to this cause. 

“Suicide is the second leading cause of death for Kentuckians 15 to 34 years of age, fourth for 35 to 44-year-olds, and we have a high rate of elderly suicide,” said Ulrich. “Our group’s slogan, ‘Suicide prevention is everybody’s business’ and the song ‘Moments’ highlight how one person can make the difference when someone is in a mental health crisis.”

“Since ‘Moments’ was released as a single, we have found that there are a lot of people who are aware of and want to deal with the issues of loneliness, despair and the hope of a new life again,” said Emerson Drive’s lead vocalist Brad Mates. “This song has something to say, and we are proud to be able to say it.”

Emerson Drive members say they continue to receive an outpouring of emotion from fans who want to share their story with the band.

 “Whether it’s in person after a show or through a letter sent in the mail, each story reinforces that we all have had our ’Moments‘ in life and those ’Moments‘ are worth living for,” said Mates.

Dr. Paul Quinett, a mental health professional who created the Question, Persuade, Refer (QPR) method of prevention training used by the KSPG, said he is grateful to the band and record label – as well as Ulrich - for their efforts in suicide prevention.

"This powerful and moving music video is right on target for the QPR message,” said Quinett. “The three main messages are: caring matters; warning signs can be recognized; and anyone can reach out and prevent a suicide. We wish to thank Emerson Drive and the country music industry for joining all of us in this important national mission.”

The music video can be viewed at

Emerson Drive is scheduled to take the stage at 8:30 p.m. July 11, at the Fourth Street Live Hot Country Nights free concert series in Louisville. KSPG will present the “Keeping Kentuckians Alive” award to Emerson Drive during the concert.

To reach the National Suicide Prevention Lifeline, call the toll-free number at (800) 273-TALK (800-273-8255). The Lifeline provides referrals to services for individuals in crisis or those whose loved ones may be contemplating suicide. 

The Kentucky Suicide Prevention Group has approximately 300 members across the state and has supported the training of 150 Kentuckians to facilitate suicide prevention gatekeeper classes, like QPR. Anyone who may come in contact with someone thinking of suicide is considered a gatekeeper. Gatekeeper classes teach suicidal warning signs, risk factors, how to question someone about suicidal intent, and how to get a person at risk to the help they need. To learn more about gatekeeper training and other ways to prevent suicide, contact KSPG at (502) 564-4456.


Last Updated 7/11/2007