Health and Family Services Cabinet
Kentucky-Produced Ad on Elder Abuse Prevention to be National Movie Trailer; 2.8 million people expected to see announcement featuring Louisville native William Mapother
FRANKFORT, Ky. (May 21, 2009) – A Kentucky-produced national elder abuse information piece that focuses on elder abuse prevention is set to become a movie trailer across the country next month.
The National Center on Elder Abuse (NCEA) has entered into a contract with the Screen Actors Guild (SAG) to show in movie theaters a 15-second informational piece that is based on a series of public service announcements produced by the Kentucky Cabinet for Health and Family Services (CHFS).
The elder abuse information piece was produced for the NCEA by the University of Delaware, a leader in elder abuse information and prevention efforts for more than 20 years. The Administration on Aging, U.S. Department of Health and Human Services partially funded the project."
SAG expects about 2.8 million people will see the informational piece in theaters across the country, including in Kentucky. They will be shown in Louisville at TinselTown theaters and in Lexington at the Regal Cinemas at Hamburg and Fayette Mall.
The spots will begin airing in theaters beginning May 22, the start of the busy summer movie season.
May is recognized as Elder Abuse Month nationally and in Kentucky.
“We are so proud of this elder abuse informational piece and the dedication of the staff who produced it,” said Deborah Anderson, commissioner of the CHFS Department for Aging and Independent Living (DAIL). “We are even more pleased that this message of awareness and prevention will be seen throughout the country before millions of movie-going Americans.”
CHFS, with funding from the National Center on Elder Abuse and support from Eastern Kentucky University’s media unit, produced the series of public informational pieces on elder abuse in November 2007.
The informational pieces feature actor William Mapother, a Louisville native who filmed the spot last year during a visit home.
Mapother, who has starred in the hit TV series “Lost” and movies such as “World Trade Center,” “Magnolia” and “In the Bedroom,” recorded both Kentucky-specific and national television and radio public service announcements.
State Long-Term Care Ombudsman Kimberly Baker was the creator and executive producer of the series and its evolvement into a national movie trailer.
“Elder abuse, neglect and financial exploitation can be remarkably quiet crimes, with devastating consequences to both the victims and their families,” Baker said. “These informational pieces give people another reminder to recognize the signs of elder abuse and the need to do something about it.The more people understand about elder abuse, the greater our success in prevention will be.”
The entire series of elder abuse informational pieces is posted on the CHFS elder abuse awareness home page at http://chfs.ky.gov/dcbs/dpp/eaa/.
The NCEA also has posted the series on its Web site, www.ncea.aoa.gov, and television stations across the country are airing the series.
State law requires anyone who suspects adult abuse, neglect or exploitation to report it. You may do so confidentially by calling a toll-free reporting hot line, 1-800-752-6200, or local law enforcement if there is immediate danger.
Kentuckians can promote elder abuse prevention in their communities by being involved in their Local Coordinating Councils on Elder Abuse. Learn more online at http://chfs.ky.gov/dcbs/dpp/eaa/.
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