Health and Family Services Cabinet
Cast Votes for Wellness and Physical Activity Initiative Logo
Voters Can Choose from Three Designs
Building on the success of the popular Unbridled Spirit campaign, Kentuckians are being asked to help select a logo for Governor Ernie Fletcher’s soon-to-launch Wellness and Physical Activity Initiative.
Voters have three designs to choose from and can view the logos online at www.kentucky.gov/brandvote. Viewers can cast a vote for their favorite logo for the program. The contest will follow a similar pattern as the Unbridled Spirit state branding contest that eliminated logos based on voting over the course of several weeks.
“Those who participate in this contest are taking the first step toward embracing a healthier, more active lifestyle,” said Gov. Fletcher. “My goal is for this program to directly involve the public. Not only do we want Kentuckians to take an active interest in exercise, good nutrition and smart lifestyle choices, but we also are aiming for a culture shift that embraces the concept of total well-being.”
The winning image will be used in an upcoming promotional campaign to promote the initiative, Get Healthy Kentucky. Voting on the new logo starts today. The first elimination will occur Oct. 18, and the winning logo will be announced Oct. 30.
“Because the goal of Governor Fletcher’s initiative is to get the public more involved in their personal health, we’re asking all Kentuckians – and anyone else who wants to join us – to help select a logo for this initiative,” said Chris L. Corbin, executive director of the program. “This program is designed for everyone regardless of age or fitness level. All are encouraged to join us in our efforts to improve the collective well-being of our state.”
Governor Fletcher’s Wellness and Physical Activity Initiative was made possible by legislation passed by the 2006 General Assembly and will include, among other things, an interactive Web site where people of all ages can gather useful information about nutrition, physical activity and leading a healthy lifestyle.
Through the re-energized Get Healthy Kentucky effort, all Kentuckians will have a reliable, single source for nutrition, physical activity and tobacco cessation-related tools and information. The program will also include a Governor’s Challenge to engage individuals, families, businesses, schools, churches and other organizations to meet individualized physical activity goals and be recognized for success upon completion.