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Health and Family Services Cabinet
Wear Pink to Work Day Set for Oct. 10

Press Release Date:  Friday, September 28, 2007  
Contact Information:  Gwenda Bond or Beth Fisher, 502) 564-6786  

First Lady encourages Kentuckians to show support for breast cancer awareness

In honor of Breast Cancer Awareness Month and as a part of the Get Healthy Kentucky program, First Lady Glenna Fletcher and the Governor’s Office of Wellness and Physical Activity are urging all Kentuckians to participate in “Wear Pink to Work Day” on Wednesday, Oct. 10.

Wear Pink to Work Day gives Kentuckians an opportunity to show support for continued awareness and research for breast cancer, a disease that impacts countless lives every year. To join the effort, don your favorite blouse, suit, dress, scarf or even a necktie in the traditional pale pink shade representing breast cancer awareness.

“This day symbolizes our support for efforts and resources to find a cure for breast cancer,” said Mrs. Fletcher. “It is also a day to pay tribute to those who have courageously fought and continue to fight this dreadful disease. It’s also an opportunity to remind all women of the importance of preventive screenings.”

“Please join us in celebrating hope, perseverance and our goal to end breast cancer in our lifetime by wearing pink to work on Wednesday, October 10,” said Health and Family Services Secretary Mark D. Birdwhistell. “It’s a small but significant way to honor the individuals and families touched by this disease, and to demonstrate that we are united in the fight to save lives and reduce the incidence of breast cancer in Kentucky.”

For more than 20 years, National Breast Cancer Awareness Month in October has been associated with activities designed to educate and inform the public about the importance of regular breast cancer screenings, early detection and treatment. Kentucky traditionally joins this annual observance to promote public education and awareness of breast cancer in hopes of reducing the incidence of the disease and help more women overcome it.

Similarly, Governor Ernie Fletcher’s Get Healthy Kentucky program is a statewide wellness program that uses targeted initiatives to promote events, public education campaigns and lifestyle choices to prevent poor health and disease. GHK primarily promotes increased physical activity, good nutrition and tobacco prevention and cessation efforts, but also partners with agencies and organizations that work to improve the health and well-being of Kentuckians.

The American Cancer Society estimates 3,220 Kentucky women will be diagnosed with breast cancer this year for the first time, and 620 women in our state will die from this often treatable disease.



Last Updated 9/28/2007